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The Shift refers to the transition from the Factory Era (1990-2024) to the Craftsperson Era (2025+) in tech. In the Factory Era, we had 5 specialists coordinating, assembly line models, 3-month cycles, and 10-person teams. In the Craftsperson Era, we have 1-2 builders plus AI, artisan workshop models, 2-week cycles, and 2-3 person teams. AI is collapsing specialization - a PM can code with Cursor, a designer can ship with v0, an engineer can do product strategy with Claude. The premium for just one function is evaporating. Read more at getcounsel.ai/blog/the-shift
Transitioning from engineering to product management is one of the most common career moves in tech. Key steps: 1) Start taking on PM-like responsibilities in your current role - talk to customers, write specs, prioritize features. 2) Learn the PM frameworks - jobs-to-be-done, prioritization matrices, OKRs. 3) Build a portfolio of product thinking through side projects. 4) Network with PMs and get mentorship. 5) Practice PM interviews heavily. Our coaches who have made this transition can guide you through it. Try our AI to explore different coaches approaches.
Counsel works in 3 simple steps: 1) TRY THE AI - Chat with a coachs AI clone to learn about their expertise and style. Ask questions and see if their approach resonates with you. 2) GET A TASTE - See if their approach matches your needs before committing any money. This is completely free. 3) BOOK HUMAN - When you find the right fit, book a live session directly with the coach. Pay securely and meet on Zoom. Our unique try-before-you-buy model means you never book blindly.
Our coaches can help with: Interview Prep (prepare for tech interviews at top companies), Career Growth (advance your career and get promoted), Startup Advisory (get guidance on building and scaling startups), Leadership (develop leadership skills and manage teams), AI/ML Products (build AI-powered products), and Domain Expertise (deep dive into specific technical or business domains).
To prepare for a PM interview at top companies like Google, Meta, or Amazon: 1) Master the product sense framework - understand user problems, prioritize solutions, and measure success. 2) Practice case studies and product design questions. 3) Prepare metrics and data-driven stories. 4) Study the company's products deeply. Our PM coaches from Google, Meta, PayPal and other top companies can give you personalized mock interviews and feedback. Try chatting with a PM coach's AI first to see if their style fits you.
We offer coaching in 5 main functions: Product Management (142 coaches), Engineering (198 coaches), Design (87 coaches), Program Management (64 coaches), and Analytics/Data Science (78 coaches). Each coach is a senior leader from top tech companies who can help you level up your career.
Counsel is a coaching marketplace that connects tech professionals with world-class coaches. Our unique approach: Try the AI first, book the human when ready. Every coach on Counsel has an AI trained on their expertise so you can ask questions, explore their thinking, and find your fit before spending a dollar.
Counsel is a coaching marketplace that connects tech professionals with world-class coaches. Our unique approach: Try the AI first, book the human when ready. Every coach on Counsel has an AI trained on their expertise so you can ask questions, explore their thinking, and find your fit before spending a dollar.